MELISSA J. LUDWIG / CREATIVE DIRECTOR / COPYWRITER
19 Years. Over 50 brands.
99 PROBLEMS, BUT CREATIVE
ISN'T ONE.
REEL
I also have substantial experience in DTC and HCP facing healthcare, however legal says I can't share that with you. So you'll just have to take my word for it.
(or check Linked In for my most recent accolades.)
HEY.
I love writing. I hate writing about myself.
You know I'm a creative thinker. That's how you got here.
What you don't know is that I am also an over thinker.
A round-and-round muller-overer, tinkerer, obsessive compulsive challenge taker-on-er.
A perpetual list maker, who's jobs are never finished because I consistently add to-dos as I am crossing each done one out.
If I am not mind-numbingly busy, I am bored to the core of my "never-finished" being.
Maybe it's because I'm from Generation-Xtra.
Either way, I've been struggling to catch up with myself since 1982.
SCHOOL OF VISUAL ARTS B.F.A ADVERTISING
DEAN'S LIST // CLASS OF '04
Oh, the places you'll...grow.
FCB HEALTH
VP, Creative Director
2016 - Current
(You could say I like it here)
Idea go-to-gal for "The Bank"- A special-ops team focusing primarily on new-business and last minute concept breakthroughs, in Pharma + OTC.
Accolades: Effie, Clios, Creative Floor, MM&M, Muse, Marcom, Global Awards, Jay Chiat Award, AME awards,
Mannys, Cannes "Act Responsibly"
LOWE CAMPBELL EWALD
2014 - 2016
Copywriter / Ideator across multiple global powehouse brands: TRESemmé. Degree. Clear. Fruttare. Unicef. Milk. Empire State Development. OnStar. Snuggle—Including frequent global travel for creative hot-house initiatives with clients.
PUBLICIS
2008 - 2014
Copywriter responsible for concept and content of print, broadcast, and digital media for well-known beauty brands:
Garnier, Lancome, & Softsheen Carson + overseeing all advertising communication deliverables for Matrix — One of L'Oreal's global, professional product divisions. Additionally moonlighted with other agency teams on: Charmin, Puffs + New Business.
Accolades: Cannes Young Lions - 2011
MCCANN / MRM
2005 - 2008
Copywriter responsible for concept and content of digital communications for:
MasterCard, Army, Intel, Wendy's, Empire BCBS, KY, Maybelline, Kohls, Weight Watchers, and Johnson & Johnson.
SOURCE COMMUNICATIONS
2004 - 2005
Copywriter responsible for radio print and televison concepts and content for:
Subway, Nikon, 1800-Fowers, Acela, Various New Business
DEVITO/VERDI
2003 - 2004
Intern, turned Junior writer getting my feet wet across all agency brands.
SHHH... I THINK I HEARD MY NAME.
This grrl is a rockstar! I've seen Melissa juggle 10 projects at once, and manage them with a razor sharp eye and unfailing energy. Plus, she's quick to generate ideas, even after the umpteenth round. Not only is she a sharp strategic thinker, she has a great eye-just check out her photography. She's a great creative director in the making-I can see her going the distance.
Kim Jenkins / CD
Melissa and I worked on Garnier together - Beauty spots, in Spanish, with a celebrity actress. They were complicated spots and high stakes. I have to say I was very impressed when Melissa quickly revised numerous versions of the scripts on set (and off) and does not speak Spanish! But she kept the integrity and the creativity in the spots and did it all under a lot of pressure. Melissa is very talented and uses her craft to create engaging, relevant and memorable ideas.
Alisa Cohen / Producer
Melissa is an amazing writer. She's very conceptual, has a great eye for design, and is always on strategy for any assignment thrown her way. Her writing can be smart, funny, sassy: she has infinite range she can put down at any given time. She's a pleasure to work with, very collaborative—hands down a great addition on any team.
Brian O'Neal / ACD
Melissa Jean is amazing. I reached out to her back in January in hopes to work with her on a personal photo project. The result exceeded my expectations. She is a true professional - trustworthy, on-time, very personable and extremely pleasant to work with. If you are looking for a photographer you can trust with amazing results—it's Melissa.
Anna Levikova / CD
I LOVE GETTING E-MAIL THAT'S NOT IN REFERENCE TO ERECTILE DISFUNCTION.
Drop me a line. (I'll write back. I swear.)
